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About Me.

Hello, I'm Medina, a passionate UX/UI Designer based in London , originally from Azerbaijan.

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My journey into UX/UI Design was sparked by my love for art, colours, and proportions. Backed by a marketing background and an MBA, I bring a holistic perspective to product design, considering both user experience and business objectives.

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Having lived in Azerbaijan, Poland, the Netherlands, and the United Kingdom, I've learned the value of flexibility and stepping out of my comfort zone.

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Drawing inspiration from art and my travels, I specialize in crafting captivating user journeys that seamlessly blend creativity with functionality.

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Beyond design, I find joy in constantly learning, exploring new culinary delights, discovering unique places and dancing Salsa.

Let's connect and embark on a creative journey together.

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Education

2023

BrainStation, London UK

UX Design Bootcamp

Figma (Software)

UX Research

High-Fidelity Mockups

User Interface Prototyping

Usability Testing

User-centered design principles

Accessibility standards
Responsive Design

2023

Google UX Design Professional Certificate

Responsive Web Design

High-Fidelity Designs and Prototypes in Figma

Conduct UX Research and Test Early Concepts

Build Wireframes and Low-Fidelity Prototypes

Start the UX Design Process: Empathize, Define, and Ideate

2016-2019

KHAZAR University, Azerbaijan - MBA, Marketing

Digital Marketing Strategy

Business Communication

International Marketing

Brand Management
Statistics

2011-2015

State University of Economics, Azerbaijan - bachelor

Expertise and Marketing of non-food products

Branding

Statistics

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Experience

APRIL 2024 - PRESENT

Upwork

UX / UI Designer

  • User Experience Research, System Mapping, User Journey, Persona

  • Prioritization Matrix, Crazy 8s, Mid, Hi-Fidelities on Figma, Mockups, Prototyping

JANUARY 2021 - JUNE 2021

LIVE Innovations, London

Marketing Sales Assistant

  • Successfully managed COVID testing campaign for Red Bridge Council, resulting in increased community safety and awareness for 13% in a month.

  • Coordinated training for new employees, ensuring seamless integration into the team and enhancing overall company efficiency

APRIL 2020 - OCTOBER 2020

Jouer Studios, Amsterdam

Marketing Specialist

  • Collaborated with cross-functional teams to align content with brand objectives

  • Conducted competitor analysis for pricing strategy to optimize pricing strategy

AUGUST 2018 - FEBRUARY 2019

Sinteks LLC, Baku

Junior Marketing Account Manager

  • Developed and executed strategic marketing media plans for 23 luxury clothing brands ensuring effective brand visibility and market reach.

  • Coordinated campaigns with representatives and suppliers fostering strong partnerships and timely execution

  • Identified proper target audience and revised sales strategy for DSquared2, which led to a 20% sales increase

JULY 2017 - JULY 2018

Sinteks LLC, Baku

Assistant Marketing Account Manager

  • Supported marketing team in ongoing activities, ensuring the smooth execution of ongoing activities​

  • Successfully streamlined financial reporting processes, improving data accuracy and efficiency

  • Initiated Shopping Map project, enhancing tourist engagement and sales

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